Digital marketing enables instantaneous reach to consumers. This task can be achieved through the use of certain internet-based technologies, such as the internet, social media channels, search engine involvement, mobile devices, and handheld devices. Burraq IT solution provides online Digital Marketing training courses in Lahore. Today, the concept of marketing has completely changed. Today, companies do not need to run lengthy campaigns to get a consumer response, and the digitalization of marketing trends has made this possible.
Course features
1.
Content marketing
2.
Google Analytics
3.
Google AdSense
4.
Website development with WordPress
5.
Website customization with WordPress
6.
Benefits of digital marketing
7.
SWOT analysis
8.
Semantic SEO
9. Marketing on LinkedIn
Types of online marketing strategies
You first need to define your strategy to get the most out of your online marketing budget. Set realistic goals and start small. After
testing your strategy to see what works and what doesn't, you can consider
expanding. Here are some common types of online marketing strategies
Content marketing
Content marketing, a trending term, refers to creating
'natural content' to increase brand awareness. Natural content refers to any
form of shareable media that encourages your customers to interact with your
brand. Types of content include videos, blog posts, and infographics. This
online marketing strategy is generally inexpensive and is primarily used to
expand brand awareness and establish the company as a leader in its industry.
Online advertising
If you visit a website and see an advertisement with an
image or video, it is a display advertisement. This type of online marketing is
a great way to increase product awareness and get your brand in front of a
wider audience. Display ads are usually very eye-catching and can be easily
created using Google Ad Gallery. Find out how to create display ads easily and
how to make them successful.
Email marketing
The name says it all. Email marketing, simply put, is the
use of email to reach customers. This can range from special sales and
limited-time email promotions to sending weekly emails with industry updates
and thought leadership articles. With email marketing, it is important that
customers voluntarily provide information, rather than finding users based on
external email lists. Emails sent to people who have not voluntarily signed up
are more likely to be perceived as spam.
Search-linked advertising (PPC)
This is an online marketing strategy that uses services such
as Google Ads to promote companies by displaying advertisements on search
engine results pages. Companies can display specific text ads when customers
search for certain keywords on Google. Search advertising may seem complicated,
but it is simple to use and can help your company tap into this market, which
is searched for 3.5 billion times a day.
Search engine optimization
Search engine optimization (SEO), also known as 'organic
marketing', uses natural processes to promote your website on search engine
result pages. This can range from including specific keywords on certain pages
to ensuring that your website is structured in a clear, user-friendly way that
is not confusing to users. For more information on the steps to create a
Google-friendly website, click here. See also.
Social media marketing
This online marketing strategy includes paid and free features on social networks such as Google+, Facebook, Twitter, LinkedIn, and Pinterest. Brands can publish interesting and engaging articles from their own or other sites for free or for a fee to get their message across to specific audiences. Social networks are a valuable resource where customers can easily share interesting content with like-minded people. While online marketing strategies vary depending on the type of company and its main objectives, one thing is certain: internet marketing has become indispensable. Regardless of the type or size of the company, Mercury
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