SEO (Search Engine Optimization) has undergone some changes since last year. Nowadays, one would not feel comfortable putting up a crappy website and getting a lot of low-quality backlinks pointing back to the same. The increasing complexity of SEO can be measured by the fact that search engines examine the following factors before deciding whether or not to reward websites with high rankings:
1. Repeat customer visits
2. Bounce rate
3. Links to websites exchanged by visitors on social media
4. Categories and subcategories
5. Content of authority etc.
SEO course to stay
Even amateur internet marketers are quickly realizing that
SEO is not that easy anymore! So it's no wonder that beginners, advanced
internet marketers, and organizations/businesses alike are eagerly looking forward
to a quality SEO course to stay
ahead of their competitors.
Point to Remember
The problem is that there is a large amount of SEO training out there today. Here are
a few aspects you should expect from high-quality SEO training:
1. What is the structure of the course fee (one-off,
monthly, quarterly, etc.)?
2. What is the position of SEO experts involved in designing
an SEO course?
3. Does the training take into account recent updates
(Penguin, Panda, etc.) from search engines like Google? (Keep in mind that
Google alone draws almost 80% of its traffic from search engines compared to
other search engines like Yahoo, Bing, etc.)
4. Do current customers present an optimistic picture of the
course in question on popular internet marketing forums?
5. Can you join the course through a trial/discount option?
Expensive SEO courses (which may charge a monthly fee)
provide access to private forums that are restricted to the general public.
Additional Information /Services offered
In addition to training materials, such a training course
would also provide the following services:
1. Live webinars/podcasts from SEO experts
2. Latest information from the world of SEO
3. Analyzing certain websites (usually designed by SEO
experts) that rank highly for multiple keywords
4. Answering members' questions
5. Brainstorming various aspects of SEO with other
experts/members
6. Organizing challenges for its members where winners get
free Skype call with SEO expert/discount on SEO-related product etc.
Affordable SEO course
An SEO training course can also provide other services like
content writing, using private blog networks, hosting platforms, keyword research
software, niche market, etc. An affordable SEO course can suit the needs of a
beginner who needs to learn the basic
aspects of SEO. Such a course covers topics like market decision-making,
finding relevant keywords, buying a hosting platform and domain name, building
a website, using plugins, adding content to a website, building quality
backlinks at regular intervals, how outsourcing, etc.
Final Thoughts
A true SEO course would always admit up front that results
can vary widely for webmasters, despite using even tried and tested SEO techniques. Serious marketers might
consider getting feedback from SEO experts on a one-to-one basis, for which
they have to pay a lot of money. A panel of experts analyzes the websites of
these clients and provides critical feedback. Even then, there is no guarantee
that the website in question will achieve the desired results.
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